A positive image significantly contributes to the success of companies and organisations. Especially when one considers that it influences the preferences and inspires desired behaviour among internal and external audiences. Brand management is the dominant term in commercial environments. Reputation management involves the company image among all stakeholders.
- Strategy and reputation management recommendations, ABP - Brand management, Yamaha Motor Europe - Brand strategy, Fletcher Hotels - Brand strategy, campaigns and brand architecture, Nuon - Brand strategy, DFT (De Financiële Telegraaf) - Brand strategy and restyling corporate identity, Van Ede & Partners - Repositioning and new corporate identity (including new logo), Boekenbon - Name change, repositioning, brand and corporate identity, RegioBank - Management of licensing contracts, brand, World Wildlife Fund - Brand management, MN - Analysis and recommendations, public affairs in the Netherlands and the EU for ABP