Marketing comes from ‘market getting’: the winning of market share. This is relevant, because the size of a company’s market share expresses that company’s success as compared to the competition. One can also measure success in marketing in sales turnover and loyalty, for example. In many assignments, it appears to be helpful to first get a clear picture of these marketing objectives. Marketing instruments can be manifested in (a mixture of) product development, pricing, distribution, promotions and campaigns. The major trend in marketing is to analyse data to optimise customer groups, primarily digitally. As is the case in communication management, Tjardus seeks a balance between online- and offline channels to optimise marketing management.
- Marketing manager, World Wildlife Fund
- Product manager credit cards, ING (MasterCard)
- Marketing plan product group, Aon Hewitt
- Marketing plan, campaign and execution, Van Ede & Partners
- Marketing plan and implementation, Boekenbon
- SEO, search engine optimisation for various clients