Communication- & marketing management
Themes
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Marketing management
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Communication management
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Reputation and brand management
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Public Affairs / lobby
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Positioning
- New brand name
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Crisis communication / issue management
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Sponsoring & sponsor recruitment
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Media relations
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Labor market communication / employer branding
Clients
​
ING
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Marketing and positioning of credit cards
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Sponsoring
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Recruitment of young academics / management trainees
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Labor market communication / employer branding
ABP
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Communication management
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Public Affairs in the Netherlands and within the EU
Roland Berger
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Positioning
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Senior advisor
MN
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Communication management
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Head of communication and member of the management team
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Media relations
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Labor market communication / employer branding
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Internal communications
ASR
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Communication management
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Brand management
Voetbal International
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Brand management
Stedelijk Museum
- Strategy for sponsoring
Hermitage Amsterdam
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Marketing management
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Brand management
Watermuseum
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Sponsor recruitment (i.a. Coca Cola)
Regio Bank
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Communication management
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Positioning
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Niew brandname
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Introduction of new corporate identity in more than 400 offices
WWF
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Marketing management
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Sponsor recruitment
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Corporate partnerships
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Initiator unit legacies
Yamaha Motor Europe
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Communication management in 26 countries
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Brand management
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Improvement of all offline productions
Nuon
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Brand management
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Sponsoring (among other things: KNVB "Dutch soccer team", Nuon Solar Team & Royal Concert Orchestra)
- Corporate campaigns
Fletcher Hotels
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Brand strategy
Aon Hewitt
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Marketing management
Boekenbon
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Marketing management
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Positioning
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New logo
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Promotion "Boekenbonbon"
Van Ede & Partners
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Marketing management
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Brand management
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Media relations
KNVB
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Sponsoring
Nuon Solar Team
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Sponsoring
Koninklijk Concertgebouworkest
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Sponsoring
TX-Keur
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Communication management
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Media relations
KNV Bus
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Communication management
Holland Railconsult (nowadays Movares)
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Communication management
Anonymous
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Crisis communication / issue management