Tjardus van Citters studied Economics at the University of Groningen and Communications at the University of Amsterdam. Previously, he was sworn in as Reserve Second Luitenant in the armoured Cavalry, where he trained to lead a division of tanks.

 

In 2004 van Citters founded ‘Message Across’: an incentive to help individuals and companies excel in their personal marketing and communication. Tjardus acts as interim-manager as well as consultant. He has fulfilled many leadership roles at companies like ING, Nuon (Vattenfall in the meantime), and the WWF. In the space of 30 years he has grown into an experienced strategist in the areas of: reputation, branding, sponsoring, public affairs, and media. 

 

Van Citters guides business leaders in the private and public sectors. He acts as their sounding board and designs a unique program for their personal branding. Many of his clients can attest to his ability to usher personal and professional success.

 

From 2015 to 2021, Van Citters has been associate senior advisor at Roland Berger; a strategy consultancy present in 34 countries. Previously he was Associate Senior Advisor at MSL (part of Publicis). Van Citters was part of the management team of Regio Bank, MN (ad interim; management of pension assets worth €130bn) and Van Ede & Partners. 

 

Tjardus performs many functions in addition to his strategy and coaching work. He has recently been appointed as a member of the advisory board for ULC-Energy (developing nuclear solutions in partnership with Roll-Royce SMR in the Netherlands).  He acts as director for various foundations, among which art and classical music is supported. He is married and has 4 children. Sports take up a considerable amount of his free time; golf, fitness, and long distance running included. 

 

In 2017, he self-published his first book: ‘Uit zicht op zee’ (Out of sight on the sea). The book comprises of wordplay and professional knowledge and leads to think introspectively.