Executive Coaching

10+ years of experience
Target audience: executive, director, partner
Values: loyalty, focus, discipline
Premise: helping clients to make the right decisions
Access to a diverse network
Unique location: estate within the Randstad
Themes: personal branding, career, introspection

Client Profiles

Head of Government for a European country
Senior Partners in ‘Big Four’ - accounting / advice firm
Senior Partner in a strategy consultancy
CEO of a retail organisation
CEO of the Netherlands for a service provider
Member of Board of Directors for paint and chemicals firm
Director of a pension fund
Director in Italy for a large recruitment firm
Member of Parliament
Director of a media organisation
Head of a leading university
Chairman of a print and media company
General Manager of a travel company
Director of a family owned company
Director of communications and spokesperson for head of media company
Partner at a consultancy and investor in community projects
Communication Director for an NGO

Career and business issues

Consultant and sounding board for career and enterprise
Expertise: strategy, marketing, communications, media, brands, and reputation
Conscientious with the careers of clients
Previously partner and consultant at Van Ede & Partners (career, coaching)

Personal branding

Personal branding is an instrument with which to help individuals become more effective at succeeding in their initiatives and career trajectory. It uses many of the same techniques as are used in managing brands.

Content of Programme:

Personal values and identity
Hierarchy of goals (revenue, reputation initiative, career, etc.)
Hierarchy of customers / audience
Competition and positioning
Strategy and method
Themes and core messages, quotes and metaphors
Channels and (social) media
Use of media (video, imagery)
Ambassadors, e.g. side kick
Frequency of contact, timing, and momentum
Activity Plan